I help organizations improve how they work with content.
Services to make your content more precise and effective:
- Content auditing and assessment
- Competitive analysis and benchmarking of content
- Gap analysis in content offerings and capabilities
- Message architecture and modular content reuse
- Product terminology and naming
- Content design for interactive experiences
- Incorporating content into design systems
- Content performance analysis
- Content recommendation and personalization approaches
- Orchestration strategies and requirements (content, business, and customer data)
- Channel strategy
- UX content for interfaces (cross-screen and device requirements and management)
- Journey mapping, and streamlining experiences and processes
- Content testing with audiences and other feedback mechanisms
- Ecosystem mapping (where your content comes from and who is responsible)
Services to improve your content capabilities:
- CMS selection (options, RFI and RFP evaluation, vendor evaluations)
- CMS implementation planning (non-functional requirements, changement management, training and onboarding)
- Content planning processes (sequencing and dependencies, batching, scheduling)
- Metadata for web content (internal and external use cases, standards)
- Content modeling (content type definitions and relationships)
- Content workflow design (tasks, actions, rules)
- Content migration planning (ownership, decisions, mapping to new content model)
- Content roles, permissions, and responsibilities
- Implementation of content style guidelines in content systems
- Authoring tool design and implementation (features, settings, governance)
- Content inventory architecture (groupings, access, findability)
- Content lifecycle status definitions, and management and maintenance processes
- Structuring content for omnichannel delivery
- Content targeting and personalization strategies
- Content business requirements and business rules
- Taxonomy development (requirements, harmonization, naming and scoping)
- Content operations (optimizing people, processes, and technical capabilities)
- Roadmaps for evolving content capabilities
- Governance architecture (policies, stanards, ownership, processes relating to brand, legal, regulatory, and operational readiness requirements)
- Content metrics and benchmarks
If I can help in any of these areas, please contact me on LinkedIn.