About Me

Michael AndrewsI’m Michael Andrews. I’m a long-time content strategist and content technologist with a special interest in content architecture, governance, and metadata.   I am currently seeking a new full time role, so please contact me if you know of an opportunity I can help with.  You can learn more about my job search goals from my recent LinkedIn post.

Story Needle is where I ponder the future directions that content strategy practices need to address.

Until recently I was content strategy evangelist at Kontent.ai, a headless content management system.  If you interested in reading more of my recent writings, please check out my extensive posts on the Kontent.ai website.  You can also check out a tool I created, the content maturity explorer.

Previously, I’ve worked as an independent content strategist in Europe and Asia.   I’ve also been a senior manager for content strategy at Publicis Sapient, a leading global consultancy focused on digital transformation.

I am author of two books about metadata for web content available on Amazon:

Published by: Amazon
Date Published: 01/04/2019
Edition: 1st
ISBN: 978-1793097811
Available in: Paperback

The first comprehensive survey discussing the various kinds of metadata available to support the creation, management, delivery, and assessment of web content.
Published by: Amazon
Date Published: 02/16/2017
Edition: 1
ISBN: 9781520553467
Available in: Paperback
.

I’ve also written a number of ebooks on topics such as:

I speak about content strategy topics at various forums, including the Knowledge Graph Conference, Digital Transformation Week, Button, Lavacon, Utterly Content, the Information Architecture Conference, Taxonomy Bootcamp, ContentEd, and others.  If you would like me to speak at a professional or industry conference, a meetup, podcast, or webinar on a topic related to content strategy, please contact me via LinkedIn.

My career has focused on helping organizations design content systems to improve the user experience across all customer touch-points, so that organizations can better meet business objectives.

I’ve consulted for brands in Europe, the Asia-Pacific, and North America in various sectors, including telecommunications, biomedical, finance, tourism, transportation, and government.  I’ve worked on customer experience-driven business transformation projects which helps me to bridge the customer perspective with business operational objectives and available technical capabilities.

My project experience has involved the coordination of user research and interaction design, business process and customer service design, and IT integration and systems development.  I bring these perspectives to the design of content systems that improve customer satisfaction, and enable enhanced efficiency and automation.

I have master’s degrees in human computer interaction (University of Sussex) and international affairs in finance (Columbia University.) I also have a certificate in XML and RDF Based Systems from the Library Juice Academy.

Outside of work, I’m a passionate fan of jazz and enjoy watching birds.

Find more about me on:

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