About Me


I’m Michael Andrews.  

I am author of the book:

The first comprehensive survey discussing the various kinds of metadata available to support the creation, management, delivery, and assessment of web content.
Published by: Amazon
Date Published: 02/16/2017
Edition: 1
ISBN: 9781520553467
Available in: Paperback
available on Amazon.  

I work as an independent content strategist (currently based in Hyderabad, India) and am available for hire to support the needs of online publishers, wherever they are located.   Previously, I was senior manager for content strategy at Sapient, a leading global digital consultancy that is part of the Publicis Group.

I specialize in helping organizations design content systems to improve the user experience across all customer touch-points, so that organizations can better meet business objectives.

I’ve consulted for brands in Europe, Australasia, and North America in various sectors.  My experience working on customer experience-driven business transformation projects allows me to integrate and align  the customer perspective with business operational objectives and available technical capabilities.

My project experience has involved the coordination of user research and interaction design, business process and customer service design, and IT integration and systems development.  I bring these perspectives to the design of content systems that improve customer satisfaction, and enable enhanced efficiency and automation.

I have master’s degrees in human computer interaction (University of Sussex) and international finance (Columbia University.) I also have a certificate in XML and RDF Technologies from the Library Juice Academy.

Outside of work, I’m a passionate fan of jazz.

I’m also on Twitter @storyneedle

If you need to hire a content strategist to help your organization better use content to meet your goals, please contact me.


Find more about me on:

Leave a Reply