About Me

My name is Michael Andrews. I’m a long-time content strategist and content technologist with a special interest in content architecture, governance, and metadata. I offer services to help your organization improve its content management, so please contact me if you know of an opportunity I can help with.

Story Needle is where I look at the future directions that content strategy practices must address.

I have been a content strategy evangelist at Kontent.ai, a headless content management system, and held a similar role at Kentico. If you are interested in reading more of my recent writings, please check out my extensive posts on the Kontent.ai website.

I’ve worked as an independent content strategist in Europe and Asia and as a senior manager for content strategy at Publicis Sapient, a leading global consultancy focused on digital transformation.

I am the author of two books about metadata for web content available on Amazon:

I’ve also written a number of ebooks on topics such as:

• Content modeling
• Content governance
• Content as a service
• Systems for Success: UX Design Using a Headless CMS

I speak about content strategy topics at various forums, including the Knowledge Graph Conference, Digital Transformation Week, Button, Lavacon, Utterly Content, the Information Architecture Conference, Taxonomy Bootcamp, ContentEd, and others.  If you would like me to speak at a professional or industry conference, a meetup, a podcast, or a webinar on a topic related to content strategy, please contact me via LinkedIn.

My career has focused on helping organizations design content systems to improve the user experience across all customer touch-points, so that organizations can better meet business objectives.

I’ve consulted for brands in Europe, the Asia-Pacific, and North America in various sectors, including telecommunications, biomedical, finance, tourism, transportation, and government. I’ve also worked on customer experience-driven business transformation projects, which helps me bridge the customer perspective with business operational objectives and available technical capabilities.

My project experience has involved coordinating user research and interaction design, business process and customer service design, and IT integration and systems development.  I bring these perspectives to designing content systems that improve customer satisfaction and enable enhanced efficiency and automation.

I have master’s degrees in human computer interaction (University of Sussex) and international affairs in finance (Columbia University.) I also have a certificate in XML and RDF Based Systems from the Library Juice Academy.

Outside of work, I’m a passionate fan of jazz and enjoy watching birds.