- Your Problem
- How to deliver customer-relevant digital communication at scale?
The scale problem …
You: Have a lot to say
Your customer: Needs something specific
You: Need to speak to many people
Your customer: Is not everybody, but an individual
A web metadata strategy for your content can help.
What’s a web metadata strategy?
It defines how organizations use metadata to:
- Connect content to business goals
- Connect content to audiences
- Connect content with enterprise functions.
What’s included in a web metadata strategy?
- Unified, enterprise-wide set of requirements for digital content metadata
- A plan to strengthen, assess and govern the use of digital content metadata
Web Metadata Strategy Services
Metadata strategy involves a range of activities to help you become more effective using metadata to make your content more effective.
|Want to benchmark your current use of metadata||Metadata audit and evaluation|
|Your organization lacks standards or goals for your web metadata, or follows practices selectively||Metadata requirements facilitation|
|Your web team needs better understanding of how metadata works||Team training on web metadata|
|Need objective, third party perspective or facilitation with vendors on what metadata tools to adopt||Tool evaluation, including assessment of tool usability, deployment practicality, implementation readiness, and future-readiness|
|Inconsistent use of terminology, or problems with API content versioning||Governance for metadata framework development, covering terminology, taxonomies and APIs|
|Current analytics do not leverage metadata, and only provide page-level insights||Analytics advice on how to leverage metadata to deliver more useful and actionable analysis|
Interested in learning more?
Drop an email: email@example.com